The Five Talents Blog

Advertising Terms for Marketing a Business

Key Advertising Terms, Phrases, and Marketing Strategies for Your Business You might be a skilled business person, but odds are good you’re selling your business for the first time. So don’t make a novice mistake in the marketing strategy you use for your business....

How to Evaluate Your Business as a Platform

You can increase your chances of selling your company by helping private equity groups (PEG) see it as a platform company. An acquisition in a new industry can serve as a platform that organically grows or that creates new synergies. Here’s how to be a platform. The...

Principles for Deciding When to Sell Your Business

Messages about selling your business range from accurate and helpful to laughable and dangerous. Many advisors promise “top dollar.” The idea that someone can do this for you, however, is misleading. The future of the business depends on many choices you make. One of...

6 Reasons to Perform Sell-Side Due Diligence

Most businesses are familiar with buy-side due diligence, but the sell-side process is not as well known. This is a proactive way for sellers and advisors to present the business in the best possible light. This in turn can maximize the potential for a favorable price...

The Role of Your Company Pitch Book, and Why You Need a CIM

It’s common for successful businesses to expend massive resources developing marketing programs for their products. Yet when they decide to sell their most important asset, the business itself, they refuse to invest in savvy marketing. This is an unwise strategy that...

Why a Business Sales Advisor is Worth the Additional Cost

Almost all CEOs say an investment banker played a significant and helpful role in the sale of their business. Many say they sold their business for more than they anticipated thanks to the input of the advisor. So it might seem like hiring an advisor is a given. But...